Rivet Rant: A WASH OF GREEN SUDDENLY MAKES EVERYTHING OKAY

I can think of several brands who make a stock standard line of products, then release a line of "naturals" or "botanics" into the range and use those buzzwords to attempt to sell a product that's supposed to be better for you or the environment. Stick a tree or a leaf on the packaging, and voila, you have a green product!

Greenwashing is rampant.

Tying in with the theme of chemicals = bad and natural = good, here are some terms that definitely don't have a say in how eco-friendly a product is.

Rivet Rant: CHEMICALS, AND TOXINS, AND SCARES, OH MY!

Ever look at a product and think "oh wow, they've really got a gripe on consumers with their scare tactic sales pitch"? 

If there is anything I have learned from being a science nerd my whole life, is that there is a very fine line between the truth and things pretending to be the truth (“Alternative Facts”). Science is a discipline where evidence is collected and can be replicated each and every time. It teaches you to be critical – and when you're surrounded by marketing buzzwords all the time, being critical is REALLY important.

My little piece of work that went viral, reposted by Nihilist Memes and Insufferably Intolerant Science Nerd on Facebook.

I honestly don't blame consumers for having an idea that certain things are bad – I blame the people who are purposely making up their own facts and philosophies, projecting them as the truth.

Here are a few common terms thrown around in marketing that really annoy me to tears.