A few weeks back, I touched on the subject of Cruelty Free (CF) Cosmetics, and how NARS decided to ditch their animal friendly stance to enter the Chinese market. I learned a few things after speaking with Jenny Frankel, co-founder of NUDESTIX, over DM. She gave me the information I wanted to communicate.
NUDESTIX are a Cruelty Free brand based in Toronto, Canada. Their products are sold exclusively in Sephora stores in Australia, and I met the team when I attended the Sephora Exclusive Brands Showcase last year. I have not been to subsequent events, but the whole conversation started there in 2016 when Super-Mum and Entrepreneur, Jenny and I were talking about animal testing and the Chinese market.