The Ordinary Natural Moisturizing Factors + HA Surface Hydration Formula || #RivetReview

Deciem have many brands under their umbrella known as 'THE ABNORMAL BEAUTY COMPANY', and The Ordinary was the brand to bring high end clinical formulations into the hands of consumers at budget friendly prices. I mean, BUDGET FRIENDLY.

Our skin needs moisture to maintain optimum health and function. The outer layer cells may be dead, but there's a crucial component to the mix; Natural Moisturizing Factors.

Peptides & Skincare with Rivet - TRENDING

Peptides are not a new concept in skincare; they have been around for a few decades, but they are starting to trend as anti-aging miracle workers. A peptide is merely a building block made from short chains of amino acids (anything containing less than 50 amino acid bonds is considered a peptide). Proteins make up anatomical tissue structures, including the integumentary system, where our skin protects us from the outside world.

Illustration including a Tetrapeptide chain (four amino acids).

In this story, we will go into detail about three popular types of peptides used in skincare and anti-aging formulation, which include the old and trusted Matrixyl (plus its newer generation adaptations), Copper Peptides, and the topical Botox alternative, or "Faux-tox", Argireline.

Rivet Rant: CHEMICALS, AND TOXINS, AND SCARES, OH MY!

Ever look at a product and think "oh wow, they've really got a gripe on consumers with their scare tactic sales pitch"? 

If there is anything I have learned from being a science nerd my whole life, is that there is a very fine line between the truth and things pretending to be the truth (“Alternative Facts”). Science is a discipline where evidence is collected and can be replicated each and every time. It teaches you to be critical – and when you're surrounded by marketing buzzwords all the time, being critical is REALLY important.

My little piece of work that went viral, reposted by Nihilist Memes and Insufferably Intolerant Science Nerd on Facebook.

I honestly don't blame consumers for having an idea that certain things are bad – I blame the people who are purposely making up their own facts and philosophies, projecting them as the truth.

Here are a few common terms thrown around in marketing that really annoy me to tears.