CONFIRMED & UPDATED: Cruelty Free Brand Wet n Wild Selling In China?! || Rivet Licker

Cruelty Free Kitty broke the story that a Wet n Wild stand was found in Watsons Pharmacy in Shanghai, China.

Image description: wet n wild beauty display display in a pharmacy.
Image via Cruelty Free Kitty

Could Wet n Wild have entered China for real?

Cruelty Free Cosmetics || NUDESTIX AND THE CHINA LOOPHOLE || Rivet Licker

A few weeks back, I touched on the subject of Cruelty Free (CF) Cosmetics, and how NARS decided to ditch their animal friendly stance to enter the Chinese market. I learned a few things after speaking with Jenny Frankel, co-founder of NUDESTIX, over DM. She gave me the information I wanted to communicate.

NUDESTIX are a Cruelty Free brand based in Toronto, Canada. Their products are sold exclusively in Sephora stores in Australia, and I met the team when I attended the Sephora Exclusive Brands Showcase last year. I have not been to subsequent events, but the whole conversation started there in 2016 when Super-Mum and Entrepreneur, Jenny and I were talking about animal testing and the Chinese market.

Why Can't All Cosmetics Be Cruelty Free? || #RivetRant

NARS has just announced it will be retailing their brand in mainland China, the only territory in the world where animal testing is a mandatory regulation to assure safety of products entering the market.

The flaws are obvious with this legislation, and here is why.