A few weeks
back, I touched on the subject of Cruelty Free (CF) Cosmetics, and
how NARS decided to ditch their animal friendly stance to enter the
Chinese market. I learned a few things after speaking with Jenny
Frankel, co-founder of NUDESTIX, over DM. She gave me the information
I wanted to communicate.
NUDESTIX are
a Cruelty Free brand based in Toronto, Canada. Their products are
sold exclusively in Sephora stores in Australia, and I met the team
when I attended the Sephora Exclusive Brands Showcase last year. I
have not been to subsequent events, but the whole conversation
started there in 2016 when Super-Mum and Entrepreneur, Jenny and I
were talking about animal testing and the Chinese market.