How do you get hair from dark brown to blonde without frying it? It's an age old question. Even professional hairdressers have ruined my hair during the bleaching process. Now days, many more brunettes have gone blonde thanks to a protective additive that can minimize damage during the process of lifting 8-10+ levels of colour.
I have been using Brite Organix to bleach and colour my hair for a while now, but I knew that my hair was suffering from all that processing. I've wanted to jump onto the Plex bandwagon, but when BRITE came out with BRITEPLEX, I knew I had to have it.