IT Cosmetics Bye-Bye Under Eye Concealer already does two things, covers enough to not require a separate product to correct dark circles, and now, it does three things; COVERS, CORRECTS AND ILLUMINATES. It's like "8 hours sleep in a tube!"
|Light + Medium|
Having just been released in 2016, this concealer was featured in the goodie bags we received from the Sephora Exclusive Brands Showcase back in July.
|"Shut up and take my money!"|
Infused with proprietary anti-aging technology and skin-loving ingredients including hydrolyzed collagen, peptides, vitamins, hyaluronic acid and antioxidants, this multipurpose formula was developed with plastic surgeons, and is clinically shown to make your skin look younger. Wear it as a spot-concealer or all-over foundation to visually camouflage imperfections, diffuse the look of lines and wrinkles, and brighten your eye area for your most beautiful, luminous results." - IT Cosmetics
I was very intrigued by the original formula (which has a matte finish) after playing around at the IT Cosmetics booth. The brand rep was telling me that with a good concealer, you don't need colour correctors. Fair call. This concealer can definitely be classed in the camouflage makeup category, it covers everything. The Illumination formula simply offers a bit more of a natural glow, rather than the flat look that matte products have.
|My left eye with product vs right without - Light.|
The formula is almost like a cream pan of makeup was put in a tube; it is VERY THICK, so it needs to be warmed up before use. This may put some people off the product, but a little bit worked on the back of a warm hand will spread and blend seamlessly. Despite this, by squeezing around 5mm of product from the tube, I get coverage for both under eyes and eyelids. 8mm of product will also cover around the sides of my nose and any other spots I may have, it really goes a long way because of its pigment content.
I was incredibly impressed with the colour match of the "Light" shade; it is absolutely perfect for under my eyes because it does blend in flawlessly. What else I like is the subtle glow it has. I love that I can wear it without any foundation, just under my eyes.
I feel I get the best results when I apply with my ring finger and gently spreading, but going in with my damp blending sponge and really working it in. It wears perfectly for many hours. Just don't bake it, it sets without powder!
Bye-Bye Under Eye Illumination Concealer comes in four shades and retails for $42AUD at Sephora stores and Sephora.com.au.
This product was supplied as a PR sample, my thoughts are honest.